Existing Markets Manager - Marketing
Vanguard, one of the world's largest investment management companies, seeks a Manager for our Existing Markets to plan, develop, and implement marketing programs for competitive products served by various Vanguard lines of business. You'll identify opportunities for introducing new products, improving existing products, applying products in various markets, and extending product lines.
You'll support the development, competitive pricing, and positioning of products by researching competitors' offerings; understanding Vanguard's capabilities; and by working with internal decision-makers to recommend marketing strategies and frameworks for launching product offerings. You'll ensure that new products and enhancements meet client needs, and work with individual businesses to develop roll-out strategies and timelines. A key part of each marketing effort is to develop clear, consistent, benefit-oriented, memorable and compelling internal and external communications. You'll also ensure that the proper tools and information are in place internally for smooth sales and sales support efforts.
You'll conduct ongoing metrics to measure results. You'll also monitor and analyze product and marketplace trends, client needs, and competitive offerings across applicable markets.
You'll be expected to maintain a high level of knowledge about Vanguard's existing product offerings and capabilities, and be able to clearly state their benefits to all relevant audiences. You'll also be expected to establish good working relationships with technical and business leaders, decision-makers, and market managers. You'll participate in special projects and perform other duties as required.
REQUIREMENTS
- Bachelor's degree in Marketing or an equivalent combination of training and experience; graduate degree preferred.
- Minimum five years' related work experience.
- Working knowledge of and/or technical expertise in the applicable marketplace; client-relationship management via sales, marketing, or client services; investments, mutual funds, Vanguard funds, and investment marketing.
- Strong analytical skills and strategic thinking.
- Demonstrated project-management skills, particularly in an environment that crosses functional areas or departments.
- Demonstrated focus on client needs and client communications.
- Demonstrated ability to translate features into benefits.
- Strong negotiating and influencing skills.
- Ability to work independently and establish work priorities with minimal guidance from management.
- Ability to deal effectively and professionally with people of all levels.
- Ability to travel on a limited basis.
Vanguard, a leading financial company, offers a competitive Total Rewards package of cash compensation, benefits, work-life programs, and conveniences. Employment is contingent on a successful drug-screening result, and we maintain a smoke-free work environment. We are an equal opportunity employer committed to diversity in the workplace.
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