Segment Communication Manager

Job #205510

Position Summary:
The Segment Communications Manager, Under-65 Individual Markets is responsible for creating and executing a marketing communications program that advances Wellmark’s business objectives for the Individual Market Segments—Under-65 and Farm Bureau—in Iowa and South Dakota. The incumbent works in a strategic capacity as a business partner with the Market Segment Manager and Sales Leadership for the individual market segments to consult, develop and execute a broad range of communications solutions that support the corporation’s acquisition and retention goals for each segment. To be successful, the incumbent will possess the ability to synthesize information to create and convey clear and concise messages with the highest impact.
REQUIREMENTS
The ideal candidate will possess:
1. Bachelor's Degree - Degree in Journalism/Integrated Marketing Communications, Advertising, or Public Relations. 2. 7 to 9 years prior experience in a corporate communications environment, marketing firm or advertising agency with experience developing integrated marketing communication solutions. 3. Exceptional interpersonal, communication and presentation skills. 4. Demonstrated project leadership skills with a keen attention to detail. 5. Proven ability to transform creative concepts into integrated marketing communications campaigns and solutions. 6. Basic knowledge of branding, design and production methods for print and electronic. 7. Broad based computer system experience, especially those relating to the Web and inter/intranet applications and usage. Proficient in the use of Word, Project, Excel, and PowerPoint. 8. Ability to work well within a corporate environment is a must. 9. Broad knowledge of health insurance products and services a plus, with an understanding of competitive sales and marketing strategies and techniques. 10. Valid driver's license required.

For a complete description and to apply for this position, visit our website at www.wellmark.com

We offer a total rewards package that exceeds the market and an environment that inspires achievement.

Wellmark Blue Cross and Blue Shield
636 Grand Avenue, Station 37
Des Moines, Iowa 50309-2565

515-235-4319 (fax)
www.wellmark.com

AA/EOE/ADA/V/M/F