Marketing Analyst

At State Farm, we are proud of our over 80 years of service to our policyholders. As the # 1 insurer of automobiles and homes in the United States, State Farm Insurance has been helping people manage the risks of everyday life and recover from the unexpected since 1922. Our success is built on a foundation of shared values, quality service and relationships, mutual trust, integrity and financial strength.

At State Farm, we recognize that our workforce is the key to our business success. We have nearly 100,000 employees and agents working throughout the United States and Canada. We remain committed to maintaining an environment that enables every employee to make the greatest possible contribution. At State Farm we embrace diversity and strive to be the employer of choice for candidates of all backgrounds. We have a variety of jobs in areas ranging from marketing, technology, sales, and accounting to human resources, claims, financial services and more. If you are looking for a company that will provide you meaningful work with a competitive benefits package, consider joining our team. For a current listing of where we are actively recruiting or to apply now, we invite you to visit us at statefarm.com/careers.


Job Title: California Zone Marketing Analyst
Company Name: State Farm Insurance
Location: San Ramon, CA


Knowledge & Skills Required:

5 plus years of marketing, public relations or advertising experience
Extensive knowledge of marketing activities, concerned with forecasting, developing and analyzing, defining and implementing marketing programs.
Ability to develop consumer marketing campaigns and promotions in support of State Farm California Zone marketing plan that attract new customers and cross-sell multiple products to existing customers.
Ability to develop and implement specific local marketing initiatives.
Work with local media outlets to build strong business relationships.
Ability to perform market and competitor analysis and conduct customer research to help drive the marketing strategy.
Develops customer segmentation for both existing and prospective customers based on product needs and demographic attributes.
Drives zone customer research initiatives, including conducting market research studies using outside vendors.
Performs ongoing research at both zone and market area levels to identify key demographic and market growth trends.


Job Duties & Responsibilities

Work directly with members of Leadership for development and implementation of State Farm California Zone marketing programs or projects that support organizational marketing objectives.
Assists agents and Agency Field Offices with their understanding of and alignment with the zone and organizational marketing plan direction.
Plans, creates, and/or produces marketing communications and/or promotional materials to implement zone marketing projects and programs.
Collects and analyzes data to identify market trends and potentials, user biases and preferences, etc.
Consults with business partners, internal and external organizations to develop and implement marketing plans.
Job often requires incumbent to travel, by driving a motor vehicle and/or via commercial transportation to field office, conventions, and industry meetings.
Incumbents are expected to become involved in company-sponsored education, industry seminars, and conferences where applicable for further development.


Compensation and Benefits:

Competitive starting salary
Excellent benefits: Medical, Dental, Retirement, 401(k), Credit Union & more


Interested candidates should send their resume and cover letter to: [Click here for email] It is important to reference job ID # 02IRK4 in the subject line of your email message.
REQUIREMENTS
State Farm is an equal opportunity employer.


Please visit our Corporate website at:

statefarm.com®