Senior Product Marketing Manager

Responsibilities: Our client is seeking an experienced Senior Manager of Product Marketing to join its management team. Reporting to the Director of Marketing, the Senior Manager of Product Marketing will be viewed as the subject matter expert for a product or set of products within the corporation. This will include overall development and management of the 4Ps, success in the position will be measured vs. progress against those plans, including revenue and margin attainment. Additionally, this individual will champion growth ideas that leverage company competencies, facilitate market entry into adjacent verticals and/or deepen our value proposition to our current clients. Primary Responsibilities: Develop marketing plans and activities for specific products to establish, enhance or distinguish product within the competitive arena. Develop business plans and product positioning in the marketplace. Oversee market research, monitor competitive activities and identify customer's needs. Work with engineering, operations, sales and account management to develop tactical plans to meet customer needs. Lead, create and sustain product positioning and value proposition. Define, implement and measure the impact of promotional activities. Manage the processes that relate to specification and introduction of products.If you are not a local candidate but are relocating, please inform me of your arrangements (i.e., date and city/state you are relocating to).Kforce (NASDAQ: KFRC) is a full-service specialty staffing firm providing flexible and permanent staffing solutions for organizations and career management for individuals in the specialty skill areas of information technology, finance & accounting, human resources, engineering, pharmaceutical, health care and scientific. Backed by more than 1,500 recruiting specialists, Kforce operates in more than 40 markets in North America. For more information, please visit our web site at