Dir, Marketing

Purpose: Company: Siemens Medical Solutions USA, Inc.

Division: SMS - Ultrasound Division

Req ID: 43769

Position Title: Dir, Marketing

Company Description:
We are one of the largest global suppliers of healthcare equipment, renowned for innovative products, services and solutions including diagnostic imaging systems, therapy equipment for treatment and electromedicine and IT solutions to optimize workflow and increase efficiency in the healthcare industry.

Siemens is an Equal Opportunity Employer encouraging diversity in the workplace.

Job Description:
The CRM Understand Customers and regional Markets Manager is responsible for the understand customer role and the support sales and after-sales business of USD together with the Regional Groups (RG’s) worldwide. Key responsibilities are market research, understanding internal and external customer needs, understanding direct and indirect competitors and providing the organization with data as needed. Based on the understanding, he/she develops the sales and customer approach, provides the RG’s with necessary selling resources (e.g., sales tools), and proactively implements business goals. Together with the RG’s, Care and CRM, he/she implements a customer care approach within the Care/Life program (including the Customer Service business).

Concrete areas of responsibility include, but are not limited to:

Understand:

Research market developments via regular screening of related publications, customer meetings, RG meetings and congresses. Research includes macro economics, demographics, disease trends, healthcare system, product/service trends including price development, product/service specific market size trends, market shares and market segmentation.

Understand Siemens installed base (detailed) and competitor’s installed base.

Summarize market trends from above research and derive business implications for the USD organization including SWOT; provide CRM, PLM and RG’s with required information.

Understand customer via regular customer meetings, RG meetings and regular customer surveys (performed by CRM USD and RG’s). Customer understanding includes clinical needs and workflow, satisfaction, and issues with our products, organization and services, his/her role in healthcare and his/her organization (hospital), his/her “way of thinking” (what influences him/her, his/her daily work structure and working style).

Understand RG organization and operation (in terms of sales channels, . . . ) and derive implications for sales and service approach; monitor channels and market coverage.

Summarize customer needs and trends from above, identify customer segments, segment customer; derive business implications from above for USD including SWOT; provide PLM and CRM with required information.

Understand competitor via collecting information from internet, publications, competitors’ sales tools, customers, RG’s organization/structure, installed base approach, and services, including applications.

Share product related information with PLM; summarize competitor information and enter into database (MIND).

Derive business implications for USD from competitor information, including SWOT.

Develop Customer Approach:

Adapt and implement USD sales and service strategy in assigned regions/countries (marketing mix).

Define and implement specific sales push programs.

Initiate specific regional marketing activities (together with region).

Support regional sales events, congresses and exhibitions according to marketing and communication strategy together with CRM Develop market approach team.

Define and implement finance and leasing programs (together with regions KL US and SFS).

Coordinate sales programs with region.

Initiate and control activities to improve regional USD service business in cooperation with CS and CRM Care.

Support CRM Care for driving Regional Care Concepts.

Sell:

Responsible for USD business results in region/country.

Conduct customer site visits in HQ together with all supporting groups in PLM and CRM.

Answer sales related questions. Forward product related questions to CRM Develop market approach team.

Monitor sales funnel.

Define MTA, MBR with region (for A, B countries) and monitor achievement.

Initiate and control activities to improve regional USD business.

Handle project specific discounts.

The manager is responsible for:

Generic management functions

Resource management

Competence development

Process management

Administrative functions

Compensation:
There is assistance available for relocation.
Job Requirements:
Travel Percentage: 40%


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