MARKETING DIRECTOR

MARKETING DIRECTOR for leading non-profit tourism promotion organization. New, full-time position with benefits. Experienced destination marketing professional to plan, coordinate, and oversee a comprehensive marketing program. Responsible for identifying market opportunities and developing short and long-term marketing strategies with objective of attracting overnight business. These strategies include advertising, Web site development, direct sales, trade shows and industry meetings, familiarization tours, brand development, research, and special promotions. Works with advertising agency to implement advertising program and other contractors as needed.Responsible for all bureau communications, publications, Web site, targeted brochures and membership materials. Develops communication and public relations strategies to create an integrated approach to travel writers, editors and media, maintaining database and press kits.Send cover letter, resume, and salary requirements: [Click here for email] No calls please. WebIdTB6454157Source - The San Luis Obispo Tribune
REQUIREMENTS
Qualifications:
- Demonstrated skills in managing, organization and effective communication are essential. Prior CVB experience a plus.- Ability to develop the organization’s marketing plan and budget.- Thorough understanding of destination brand development and execution. -- Thorough understanding of destination website marketing with ability to conceptualize and develop an e-marketing strategy.- Comprehensive knowledge of all strategic leisure and group destination marketing activities.- Ability to develop and interpret destination research programs and work with selected suppliers.- Understanding of leisure and group strategic advertising planning and execution.- Maintains national, regional, state and local profile in travel industry through associations, committees and marketing cooperatives; travels and participates in Bureau sales promotions and exhibits.- Ability to visualize and create a wide variety of collateral programs with outside vendors.- Experience in CVB membership/partnership development.- Ability to be sensitive to community and hospitality industry concerns.- Ability to work in a collaborative environment.- Develops cooperative opportunities in which Bureau members can participate, such as advertising, trade, consumer shows and conventions.- Develops and implements incentive programs and familiarization tours, targeting travel agents, tour operators, wholesalers, and receptive service operators; creates and oversees maintenance of a database of these individuals.- Manages and directs the tourism partnership program; instills a sense of collective energy within tourism community; ensures that the group is proactive, effective and is playing a role in developing tourism sales for the area.- Creates an integrated approach for travel writers, editors and media; may author articles on tourism at the destination as requested by media and publishers.- Implements systems to provide literature and photos to auto clubs, travel-related offices and companies, airline offices and other travel-related organizations on a regular basis.- Promotes the destination by participating in major industry trade shows and conferences- Maintains ongoing support and dialog with all groups/committees related to tourism development; represents Bureau at industry board and committees, including state organizations, WACVB, DMAI, ABA, NTA, TIA, SATW, etc; actively participates with the state tourism office.Participates and designs research projects; analyzes industry trends in the group, international and consumer markets that assist in meeting the Bureau's marketing objectives.- Communicates sales leads to all members.- Provides appropriate support for the local or state television/film office, including monthly reports, development of collateral, fulfillment and permitting if necessary.
Requirements:
- Four-year degree from an academic institution in marketing, business or tourism.- Five to ten years experience in the travel trade industry, plus experience in tourism promotion management- Computer Skills: Word processing, Spreadsheets, E-mail, Database software, Contact Management, Web site software- Excellent interpersonal, writing and communications skills. Able to effectively present information to top management, public groups, and/or boards of directors- Creative and detail-oriented- Experience in coordinating and administering multi-projects simultaneously- Able and willing to travel frequently- Physical Demands: must be able to lift a minimum of 70 lbs. (trade show display & fulfillment pieces)