Product Manager - Consumer Healthcare Products

Client is a leading supplier of nutritional/health care products distributed through retail, grocery, and mass channels. They offer a complete benefit package including 401(k), stock options and relocation. Job responsibilities include:

•Manage and implement short- and long-term business tactics and strategies to effectively support commercialization, profit margin and business plan objectives for assigned product(s).
•Responsible for strategy development, marketing/business plan development, financial management, project management of advertising, promotions and gratis budget administration
•Provide strategic commercial input to the development of assigned product(s)
•Develop and execute national A&P activities to communicate strategic positioning and lifecycle development of products to customers
•Drive product positioning and competitive selling strategies; provide leadership in managing logistics, market share and revenue
•Manage development of marketing and sales aid/promotional materials
•Administer A&P budget; analyze/report periodic financial performance including sales revenue and profit margin
•Present product and marketing programs to senior management
•Lead cross-functional project teams focused on execution of programs initiatives and/or strategies
•Analyze and report periodic financial performance including sales revenue and profit margin
•Manage and coordinate internal marketing research including use of retail data services such as ACNielsen
•Collaborate with internal and external stakeholders to achieve objectives
REQUIREMENTS
The following requirements must be met to be considered for the position:

·BS/BA - Marketing; MBA - Marketing preferred
·5+ years CPG brand marketing experience
·Experience in health care/OTC/nutritional products or related