Sr. Channel Program Specialist

•Develop and manage comprehensive, targeted channel programs for the “overall channel” to leverage (i.e., distributors, VARs and Resellers) as well as development of target programs for key partners (such as trade-ins and promotions)
•Develop and manage targeted programs within key vertical markets, pulling in key differentiators within those verticals that “hit home” with Printronix’s target markets
•Manage significant marketing events—such as trade-shows, trainings and key customer events
•Manage channel partner site, working with key partners to increase visits to the Printronix website
•Develop Demand Generation lists by leveraging outside agencies to purchase, manage and create key end-user “hit lists” from key vertical markets to the Printronix Demand Generation team to contact, create and build awareness of Printronix’s services and products
REQUIREMENTS
•BA/BS degree in Marketing or Business Administration
•Minimum of 5 years experience in developing, executing and managing marketing programs and events into a two-three tier channel (e.g., demand generation, training, awareness creation, and product launches)
•Substantial experience with reseller/VAR business model and support requirements
•Experience creating and staying within budgetary guidelines
•Ability to multi-task, prioritize, outline projects, track and monitor programsDesirables
•Strong channel experience with a key distributor, VAR or Reseller
•Experience with a major printer or hardware manufacturerPLEASE INCLUDE SALARY HISTORY