Senior Marketing Associate - Portfolio Campaign Management

Position has primary responsibility for end-to-end planning for the entire marketing campaign process including campaign strategy implementation, scheduling and documentation. Incumbent is liaison to Marketing and Business Technology business partners to ensure all campaign goals are executed timely, efficiently, and error-free. Manages campaign schedules for daily, weekly, bi-weekly and monthly marketing campaigns for assigned business units. Other responsibilities include new campaign set up, campaign troubleshooting, CBB/promo offer set ups and establishes service level agreements.
RESPONSIBILITIESManaging 15-30 campaigns on a monthly basis including strategy implementation, scheduling and documentationIncludes development of campaign schedules throughout the month and ensures that all data sources and elements are available for coding
Work with Marketing business partners to achieve desired campaign results. Schedule monthly campaign meetings with business partners to identify new and existing campaign developments. Scope of new campaigns and establish contact management rules for campaigns as well as troubleshoot campaign issues.Work with technology business partners to identify new campaign elements and sources. Conduct weekly meetings with technology for production and development campaigns.Manage and develop campaign workflow and plan and provide status updates to management on a weekly basis. Track and measure key process metrics for all campaigns, identifying trending, deficiencies, and process improvements.Assist with training of new staff personnel
REQUIREMENTS
REQUIRED SKILLS:
Education:
Bachelor’s degree required. Master’s preferredExperience:
Minimum of 5-7 years direct marketing experience, preferable campaign management experience with Campaign Management software. Experience with leading cross functional workgroups. SQL and SAS experience preferred. Experience with relational databases preferred.
Skills and Competencies: Thorough understanding and ability to apply marketing and technology principlesStrong oral and written communication skillsStrong project management skills
Ability to work independently and in a team
Ability to manage complex projects, multiple programs simultaneously
Detail-oriented and highly organized
Ability to communicate with al levels of management
Ability to lead gross functional teams
DESIRED SKILLS: