Senior Marketing Associate – New Products Analytics

Position has full cycle accountability for designing and executing standard and ad hoc, complex statistical and business analysis projects for the purpose of producing targeted data that meets New Products business decision-making information needs. Incumbents have primary responsibility for ascertaining requirements and establishing valid data extraction specifications. Working independently, they design project plans, extrapolating and manipulating information from internal/external data sources, and present results.
RESPONSIBILITIESInteracts with business partners and guides efforts to scope and define project requirements and select appropriate data sources.Designs project and develops commands to extract and manipulate information from specified internal and/or external data sources, using designated programming (SAS), query or scripting language and software tools.Coordinates resources and interacts across functional boundaries as required to successfully complete project.Interprets results and prepares information in standard formats for presentation.As required on a project basis, interprets results and informs and advises business partners about results.Guides and assists business partners or casual users in other departments with routine statistical/modeling questions and issues.Continues to deepen and expand own understanding of the statistical and business impact of key variables on account acquisitions and account post-booking behavior.Takes on projects to perform ad hoc research and identify trends or developments that may impact business plans or performance or which may represent opportunities.Is a key contributor to development and internalization of models and data.Engages in continuous learning to maintain a high level of currency and competency in statistical and analytical principles, tools and techniques.Performs other duties of a similar nature and complexity as assigned. REQUIREMENTS
REQUIRED SKILLS:
Education:
Master’s degree in Statistics, Quantitative Management, Econometrics, etc., or the equivalent in training and experience.Experience:
Minimum of two years post academic work experience performing applied statistical analysis and modeling or research design using statistical software and other analytical tools in mainframe, UNIX or PC environments.
Credit card or similar industry consumer research experience desirable.
Skills and Competencies: Highly developed competency in statistical and analytical principles, tools and techniques.Thorough understanding and ability to apply marketing and finance principles.Fully functional in all Microsoft Office applications.Advanced knowledge and ability to apply one or more query and scripting languages and software tools.Highly developed SAS programming skills in UNIX or mainframe environment.Highly developed written and oral communications skills.Well developed presentation skills that include the capacity to present technical material to technical and non-technical audiences effectively.Ability to interact with all levels of the organization.Ability to stay on task, work within tight time constraints and meet deadlines.Ability to develop own work plans and work both independently, cross-functionally, and as part of a team.Strong customer service orientation and commitment.
DESIRED SKILLS: