SEM Marketing Analyst - iProspect

iProspect seeks an Internet Analyst to execute tasks for our client’s pay-per-click campaigns. The Internet Analyst is responsible for executing paid search practices, creating reports and tracking performance on paid media campaigns, while working in close conjunction with the various teams to coordinate the larger search engine marketing campaign. This individual must ensure that the clients' expectations are constantly being exceeded.

Duties Include:
• Tracking ad spend and reporting on paid media campaigns for a diverse array of clients

• Implementation of paid search strategies developed by the Client Services Team

• Interaction with the Paid Search Team to communicate campaign progress and outcomes

• Writing creative copy for use in the paid media campaign ads

• Developing relevant keyword sets for client campaigns

• Monitoring the progress of campaigns on a bid management tool

• Managing client campaigns on a variety of second-tier PPC engines

• Developing and maintaining campaigns within various paid inclusion and shopping engine programs

• Analysis of client campaigns to determine the most profitable mixture of paid media and paid inclusion expenditures


REQUIREMENTS
Experience Required:
• Ability to think analytically, communicate complex issues and develop recommendations as required

• Advanced knowledge of Microsoft Office, particularly Excel for data analysis

• Demonstrated ability to make effective decisions in a fast-paced environment

• Highly organized with the ability to prioritize in a rapidly changing environment

• Excellent writing skills and command of the English language

• Experience managing ROI-driven paid search campaigns is preferred

A competitive base salary commensurate with experience, as well as a benefits package and an enthusiastic, dynamic and exciting environment in this cutting-edge industry await the right candidate. We expect commitment, hard work and dedication. You can expect respect, compensation and the feeling of being part of a successful team.

Candidates within commuting distance of our Watertown office please send your resume, cover letter and salary requirements to Joanna Kontoudakis at [Click here for email]. Resumes without cover letters will not be reviewed.