VP Medicare Sales & Marketing

JOB SUMMARY:
The Vice President, Medicare Sales and Marketing, serves as the senior sales and marketing executive of AMERIGROUP’s Senior Services Organization (SSO). This position is accountable for the direction and management of all sales and marketing activities for AMERIGROUP Corporation’s Medicare products. The VP directs the development of sales plans, strategies, policies and procedures that help achieve the objectives of the operating unit and the company. This individual oversees Medicare-related activities in field sales offices, inside sales and marketing service functions.

PRIMARY RESPONSIBILITIES:
•Develops annual marketing and sales plans that prioritize market areas and integrate Medicare membership goals based on growth and profitability opportunities.
•Participates in development of the SSO long term strategic business plan from the perspective of Medicare sales and marketing.
•Creates detailed sales plans that define strategies for specific segments of target market with associated advertising, staffing, budgets, distribution channels, enrollment goals and conversion rates.
•Monitors sales and marketing performance and effectiveness along dimensions such as staff productivity, close ratios, response rates, cost-per-lead, member acquisition cost and other sales cycle metrics.
•Develops, refines and supports the SSO’s Medicare sales and marketing structure in terms of management responsibilities for sales, service and customer retention, as well as new customer sales and distribution channel and development.
•Manages development and updates of Medicare sales job descriptions, performance standards and compensation plan to maintain market parity.
•Manages Medicare marketing and sales process to ensure optimal use of resources.
•Provides support, supervision, training and administration of marketing and sales staff at corporate level and in local health plans.
•Maintains and manages outside sales consulting and vendor relationships that impact Medicare business.
•Supports and participates in new product development, including description of market needs, business case/feasibility analysis, product concept proposals, growth strategies and detailed product specifications.
•Provides direction and support to Marketing and other corporate departments to create lead generation, marketing and sales materials, as well as the launch strategy and marketing communications plan.
•Create and manage project plans and development budgets for multiple initiatives.
•Other activities and projects as assigned.
REQUIREMENTS
EDUCATION AND EXPERIENCE:
Education
Required: Bachelor’s Degree
Preferred: Master’s
Years and Type of Experience
Required:
A minimum of 10 years’ experience in increasingly responsible sales, management and marketing positions in a health insurance or managed care plan.
Preferred:
Specific Technical Skills
Required:
Preferred:
Certifications or Licensure
Required:
Preferred:
Other
Required:
•Excellent communication, team-building and team-leading skills are essential.
•Ability to interact with all levels of personnel and management throughout the organization.
•Excellent organizational and analytical skills.
•Excellent project management skills, with the capability to effectively manage projects and processes across multiple areas of the organization.
•Able to work well in a fast-growing, constantly changing environment and manage effectively in this environment.
•Appreciation of cultural diversity and sensitivity towards target population.
Preferred:

SCOPE INFORMATION

ItemMeasure
•# Direct ReportsCorporate Sales - # undetermined, depends on business growth
•# Indirect ReportsPlan Medicare Sales & Marketing
•Budgetary $ Responsibility


PHYSICAL REQUIREMENTS
•Must be able to operate a computer and telephone.
•Must be able to conduct and participate in meetings.
•Must be able to travel on common carriers and adhere to AMERIGROUP’s travel policies.

Please apply online at: www.amerigroupcorp.com