VP Marketing, Latino & CityWalk

Business Unit: NBC UniversalFunction: Theme ParksResponsibilities: The Vice President of Marketing, Latino & CityWalk is responsible for the strategic leadership of efforts to attract the Hispanic market, primarily in the local Los Angeles market. This includes developing the overall strategic and tactical plans for the theme park to drive Latino attendance and gain market share, as well as the management of all marketing activities for Universal CityWalk.Responsibilities include:
Develop programs that drive incremental attendance and increase Latino penetration for the theme park
Work with Latino advertising and media buying agencies to direct and review Spanish language creative and media plans
Solicit and execute all Latino, leveraged and non-leveraged media, retail, grocery QSR and packaged goods promotions in Southern California and key feeder markets
Team with other members of the Marketing and Sales team to ensure that programs being developed have appeal to the local Latino market
Lead the development of the CityWalk marketing strategy and tactical plans to drive increased visitation by the local market
Plan and lead development of CityWalk Special Events, especially those targeting the Latino community
Direct advertising activity for CityWalk, including review of creative and media plans
Forecast and budget resources necessary for initiatives
Seek new ways to target market through database and direct marketing initiatives
Build and maintain relationships with Spanish language TV, radio, and print outlets in all key markets to gain incremental media value and promotional opportunities
Team closely with Telemundo to develop events and initiatives to drive park and CityWalk attendance
Oversee the development of leveraged and non-leveraged media promotions
Fulfill and facilitate internal information requests on products
REQUIREMENTS
Qualifications: 7 plus years multi-cultural marketing, strategy, media, promotions, agency experience required
BA required
Bilingual Spanish/English required - written, reading, verbalEligibility Requirements:
Interested candidates must submit a resume/CV online to be considered (note job#: 544479).
Willingness to work overtime, and/or on weekends with short notice
Must be willing to work at the station in Universal City
Must be willing to take drug test and submit to a background investigation
Must be 18 years or older
Must have unrestricted work authorization to work in the United StatesDesired: Strong working knowledge and sense of Latino community
MBA preferredGeneral: Universal Studios Hollywood is on a mission to thrill. As the world's largest studio and theme park, Universal features cutting edge thrill rides and attractions such as the newly updated, world-renowned, behind-the-scenes Studio Tour, "Revenge of the Mummy- The Ride," "Jurassic Park - The Ride," "Shrek 4-D," "Terminator 2: 3D," and "WaterWorld." Universal CityWalk is where L.A. comes to play! As a premier destination for fun and excitement, this landmark is home to a variety of world-class dining, retail and entertainment venues. Bring your talents here where enormous possibilities await your imagination, drive and passion for providing a premier entertainment experience.Job# 544479GE is an equal opportunity employer, offering a great work environment, challenging career opportunities, professional training and competitive compensation.The United States has regulations that govern the hiring of current or former U.S. Government employees. If you currently work for (or have in the past) the U.S. Government (in any capacity), you may have certain responsibilities under these regulations and certain restrictions may apply to your potential employment with GE. Therefore, if you are contacted by GE regarding a position of employment, and you have worked for the U.S. Government at any time, please immediately inform the GE representative of this fact.