Membership Director

Develop and implement programs, projects and activities designed to increase membership in the club. Represent the club in its relationships with numerous external constituencies.

1.Maintains the club’s data base (membership register) of Members’ files
2.Develops and assures that established procedures for processing prospective Members’ applications are consistently followed
3.Plans and implements strategies to meet club membership goals
4.Processes all requests for membership
5.Assists prospective Members in fulfilling application requirements
6.Conducts orientation program for new Members
7.Promotes membership activities using table tents, posters, newsletters, direct mail, e-mail and other means
8.Holds prospective Member functions
9.Calls and requests active Members to make personal referrals and to assist with recruitment efforts
10.Processes Member registrations; develops report(s) and undertakes special projects as applicable if membership retention problems arise
11.Determines markets to be canvassed for qualified individuals and completes and maintains Member invitee roster
12.Conducts tours for prospective Members
13.Follows up on telemarketing efforts, Member referrals, leads from staff, catering, newspaper articles, lists, publications, etc.
14.Organizes production of collateral materials for sales calls, blitzes and direct mail activities
15.Researches the need for on-going sales promotions regarding demographics, market segmentation data, etc.
16.Attends management and staff meetings
17.Develops and adheres to a departmental budget; after approval, monitors and takes corrective action as necessary to help assure that budget goals are attained
18.Reports approved new Members to the Club Accountant to initiate proper administration of their memberships. Ensures that applications are completely and properly filled out, that initiation fees are collected and that new Members understand the privileges and costs of becoming a Member
19.Interacts with local Chamber of Commerce, Welcome Wagon and other community organizations to network and market the club
REQUIREMENTS
1. Proven track record in private club membership enrollment sales or similar product
2. Marketing degree or equivalent
3. Experience with a major golf management company a plus
4. Passion for Member service and commitment to excellence
5. Extrovert
6. Highly motivated with self-confidence, ambition and initiative