Director, Relationship Marketing

Cancer Treatment Centers of America is seeking a highly experienced Relationship Marketing Director to assist in driving strategic direction; implementation and overall evaluation of acquisition and retention integrated marketing programs. There will be a particular focus on the use of customer data to inform customer communications and the development of a closed loop measurement process.



This position will be responsible for creating and maintaining an integrated database marketing system for CTCA’s prospect and customer acquisition, retention and loyalty programs, and will play a critical business role as the owner of all marketing data. On a systems level, the person ensures that data from direct marketing, the web, the sales database, call center, on and off line advertising and literature fulfillment are fully aggregate to support outbound marketing efforts and analytical projects designed to gain insights into the attitudes and behavior of our customers. This individual is also expected to initiate and manage a process for intensive analysis of marketing data, which will drive insights into the direct marketing program and opportunities to advance the CTCA Brand and business. The position requires:



-Interaction and close teamwork with senior marketing and sales staff

-Understanding and supporting business requirements

-Developing data strategies to support achievement of marketing and sales objectives

-Ensuring data integrity

-Continuous adjustments to evolving business requirements

-High level of accountability and responsibility



Responsibilities:

Serve as the primary owner/developer of the CTCA marketing database Identify opportunities to improve marketing systems and data management Oversee the segmentation strategy within the CTCA marketing database to ensure that sales and marketing communications has the ability to market to specific segments (improve prospecting efforts and criteria) Oversee the reliability and efficiency of all database data feeds Pursue ways to improve overall data quality and efficiency Create a database marketing vision and philosophy with an emphasis on analysis and testing to improve marketing and sales efficiency Oversee relational database systems integration Understand and teach proper testing structure to ensure the integrity of DM program learnings



Requirements:

Background in developing databases, defining business requirements, managing data flows and application of analytical tools. Agency/consultant relationship management experience Ability to help CTCA develop measurement strategies, reporting, and segmentation which will derive efficiencies and insight for the business. Familiarity with building models Experience managing a large number of high priority/visibility projects Strong background in customer relationship management from both a database and marketing perspective. Direct-to-consumer/healthcare experience preferred, but not required. Interest in helping cancer patients and ability to apply that interest to database marketing, web and direct marketing projects. Strong familiarity with, and knowledge of, Direct Marketing techniques including:

Regression, RFM, CHAID, Factor, Cluster modeling and analysis Results analysis Campaign management processes Test and learn scenarios and planning matrices Detailed results analysis Experience in execution both on and off line IT literate and ability to bridge between the IT and marketing teams Ability to work in an integrated, creative environment and to translate customer analytics output into insight for development of creative briefs
REQUIREMENTS
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