Program Manager - Search Engine Marketing (Paid Search)

Performics, the performance-based marketing division of DoubleClick, is the leading provider of online marketing services and technologies for search, affiliate, and data feed marketing. We are currently seeking an exceptional Program Manager - Paid Search.

The Program Manager will be responsible for the success of clients' paid search programs. They will be client centric and provide thought leadership on search strategies and optimization. They will build strong relationships and establish clear lines of communication with clients, search engines and internal staff members. Must be analytical and use problem solving capabilities in order to assure flawless program execution and meet and exceed objectives.

Responsibilities:

•Provide daily account management, including interaction with clients, technology and Internet search properties via phone, emails and direct contact.
•Execution includes launching, monitoring, analyzing and communicating effective and ineffective areas of a search program.
•Responsible for search program success by developing and modifying bidding strategies and effective keyword management on paid placement search engines as well as effective management of paid inclusion programs.
•Detailed analysis of key metrics in order to identify, recommend and implement changes to increase the performance in overall search program.
•Educating clients on the changes in the search industry and how these changes could potentially affect the clients’ programs and overall objectives.
•Be strategic with clients by understanding and interpreting client objectives and providing a solid business rationale for recommendations.
•Assign and meet specified deadlines.
REQUIREMENTS
Qualified candidates will have:

•Ideal candidate will have an undergraduate degree.
•4 - 6 years experience in account management.
•Strong analytical and implementation skills.
•High competency level in MS Office products including Excel and Access.
•Background in successful online advertising principles.
•Understanding of direct marketing concepts and principles preferred.
•Internet experience required, preferably in the search industry.

If you feel you possess the skills listed above and would like to join an exciting and dynamic environment, please submit your resume to [Click here for email] . No phone calls please.

At this time, we are only requesting local candidates.

Performics is an equal opportunity employer.