Web Content Writer-Online Marketing

To apply, please copy and paste the following address into a blank browser window:

http://jobs.aquent.com/myaquent?PROC=AWUIDrawJobDesc&websiteType=mcs&serverID=1&postingId=24286

**Please note: Clicking on Careerbuilder's "Apply Now" button may result in an error message**.

In this role you will coordinate web based communications, provide writing/editing, content development, leadership, and strategic planning for existing and future site content. This will involve adapting existing content to align with current business unit marketing initiatives as well as developing email campaigns around various service and product lines. You will coordinate the effective and appropriate use of the web to reach and serve internal and external stakeholders and audiences.

Responsibilities include:


Writing, producing, proofing, updating, and maintaining effective lead generating web content for landing pages, emails, eNewsletters, help files, training documentation, product data, online advertising and web promotions, and search engine metadata.

Co-managing specific business channel sites

Developing user-friendly site copy by creating and maintaining consistent web content standards

Coordinating off line marketing copy with the creative effort of on-line presentation

Serving as the primary liaison with various language translations vendors to traffic web copy for translations

Assisting marketing communications to develop promotional content

Consulting with internal business unit managers on strategic web content planning and developing an editorial calendar to facilitate on-time delivery

Desired Qualifications:


2-3 years professional web writing experience, specifically writing web-based marketing content (samples required)

Must have a Bachelor's degree in communications, English, or related field

Knowledge of basic SEO and how to write for better results is a plus

Should possess excellent web writing skills including the integration of offline copy to the web

Excellent strategic thinking, problem-solving, editing, and analytical skills

Basic fundamental knowledge of HTML

Thorough knowledge of the English language, grammar, spelling, punctuation, and usage

The ability to prioritize projects, work quickly, establish deadlines internally and with external business customers and meet those deadlines working independently

About Aquent

For 20 years Aquent has led the way in transforming how companies find and utilize marketing and creative talent to execute their brand strategies. Aquent’s pioneering approach to staffing and services has helped thousands of companies – including two-thirds of the Fortune 500 and 90 of the Fortune 100 – build their internal marketing and communications capabilities. Today Aquent has 70 offices across 17 countries, with 11,000 talent working at more than 3,000 companies. Aquent, www.aquent.com, is headquartered in Boston, Massachusetts.
REQUIREMENTS
To apply, please copy and paste the following address into a blank browser window:

http://jobs.aquent.com/myaquent?PROC=AWUIDrawJobDesc&websiteType=mcs&serverID=1&postingId=24286

**Please note: Clicking on Careerbuilder's "Apply Now" button may result in an error message**.