Sr Web Producer

THE REVOLUTION STARTS WITH YOU AT WEBEX COMMUNICATIONS, INC.Webex Communications, Inc. is the global leader of on-demand applications for collaborative business on the web. Founded in 1996, Webex has grown into the #1 web conference provider in the world, with 64% market share and over 22,000 customers around the world. By integrating innovative solutions, world class technology, state-of-the-art security and confidentiality, and outstanding service and support, Webex continues to lead the way in web conferencing.We are looking for an Sr. Web Producer to plan, direct, and manage internet marketing content and marketing campaigns.
Essential Job Functions:• Source, evaluate, negotiate, and implement internet marketing campaigns and programs, with a strong focus on paid search campaigns.
• Work with outside firm and internally to develop, actively test, and analyze keywords, titles, descriptions, bidding strategies and landing page URLs to maximize results, drive volume, and hit targets.
• Assists in overseeing the execution of and measuring the success of online marketing efforts, specifically in regards to paid search campaigns and internet display advertising campaigns.
• Responsible for developing creative briefs, directing new creative generation with Creative staff, and executes and implements trafficking campaign creative’s to media companies.
• Continually evaluate and improve effectiveness of online campaigns and partnerships
• Researches, analyzes, and monitors financial, technological, and demographic factors in order to capitalize on market opportunities and minimize the effects of competitive activity.
• Influence conversion through messaging, promotion, and landing page optimization; maintain consistent branding across all online marketing.
• Communicates with search engines and media vendors, maintaining strong relationships, on ongoing Web-based campaigns providing updates and information and constantly reviews the marketplace for new online opportunities
• Evaluates market reactions to advertising programs, merchandising policy, and product packaging and formulation to ensure the timely adjustment of marketing strategy and plans to meet changing market and competitive conditions.
• Manage tracking, reporting and analysis of marketing campaigns and programs; provide management reports and insight as needed.
Please apply directly at: http://tbe.taleo.net/NA5/ats/careers/jobSearch.jsp?org=webex&cws=1If you are interested in working with a technology leader, enjoy a fast-paced, growing corporate culture, and working with bright and talented colleagues, then Webex may be the home for you. We offer competitive salaries and commissions, stock options and full benefits, includ¬ing 401(k).
Webex Communications Inc is an Equal Opportunity EmployerWe invite you to check out our company! www.webex.com
REQUIREMENTS
The ideal candidate will have the following experience and qualifications:• Bachelor’s degree in Business, Advertising or Marketing or equivalent work experience.
• Prior experience managing large paid search campaigns with Tier 1 and Tier 2 search engines required.
• Previous experience managing, optimizing, and growing multiple online marketing and advertising campaigns and partnerships.
• Strong analytical skills and ability to draw conclusions and determine strategies based on data.
• Proven success managing cross functional teams and processes.
• Strong ad trafficking and production experience.
• Proficiency in and experience with Microsoft Office software, particularly Excel, web browsers, HTML and HTML editors such as Dreamweaver or Homesite and basic skills in Adobe products.
• Previous experience with web analytics and bid management software a plus.