Sr. Marketing Analyst / Analytics - Biopharmaceutical Industry

General Summary: Responsible for the primary and secondary market research for the commercial brands. This includes, analyzing the market place, competitive environment, future trends and summarizes results and generates meaningful recommendations. This will also require high-end analytics to analyze market research data as well as financial analysis that can determine the return on investment, Net Present Value, track other key metrics to ensure the brand has optimized its performance and develop the brand forecast through various analytical tools. The successful candidate will have demonstrated expertise in business problem definition and analysis, knowledge of various qualitative and quantitative research techniques.

Principal Duties and Responsibilities:

-Works closely with the respective brand team and management on commercial issues and opportunities facing the brand on a daily basis. Provides dedicated commercial analysis, forecasting expertise and recommendations to support commercial brand opportunities.

-Identifies and understands applicability of alternate research methods as they apply to potential analysis projects. Demonstrates clear understanding of key steps and checkpoints included in the marketing research process: study design components, appropriate use of statistics, and analytical applications. Identifies areas where research can provide tangible/actionable results. Clearly defines and states research objectives and uses. Designs and implements research plan. Demonstrates innovative competency and creative problem solving.

-Utilizes market research resources to flexibly develop product usage and revenue forecasts in response to project needs. Routinely uses Excel and a specialized forecasting system to develop and customize forecast models related to commercial development assumptions.

-Effectively manages time and prioritizes projects. Continuously re-evaluates priorities and project needs, as necessary. Manages individual projects from inception to completion. Demonstrates budget management.

-Communicates ideas, information and opinions clearly and concisely. Articulates research results (both written and verbal) in an easily understood manner, leading to actionable business recommendations.

-Utilizes strong working knowledge of markets for biopharmaceutical products and good understanding of marketing fundamentals and pricing/financial considerations.
Demonstrates knowledge about various data sources (custom, syndicated, on-line, secondary reports or publications, advisory boards, etc.). Is able to recommend and utilize those sources appropriately.

-Manages market research vendors and ensures that the project is completed on time and within budget.

-Uses multivariate research techniques such as factor analysis, cluster analysis, discriminate analysis to analyze market research information as well as impact marketing and promotional plans.

-Demonstrated ability to work with a wide range of people to deliver value-added research results that meet high quality requirements with tight deadlines. Able to work effectively with third-party vendors to complete projects on time and within budget.