Pruduct Marketing Manager, Telecommunications, Networking

Job Title MGR. MKT PRODUCT AutoReqId 250BR Job Family Marketing Location Americas - San Jose Job Description This position is a key contributor responsible for the development and implementation of outbound Product Marketing strategies, tactics and messages to promote Redback's Broadband Networking products and solutions. Working individually and in cross-functional teams, the Sr. Product Marketing Manager (PMM) will develop and help craft and align product messaging and positioning for Redback Products and technology with a focus on clarifying existing messages and creating new and differentiating value propositions. Deliverables will include product positioning and product and solution messages, collateral development, marketing programs and sales enablement tools. Responsibilities - Develop messaging and positioning strategies for "whole product" initiatives - Define Craft,and implement a solution approach for a highly technical product portfolio - Develop customer-facing marketing content, including presentations, datasheets, brochures, white papers and solutions guides - Craft product and portfolio messages and create targeted sales enablement tools - Assist in developing demand generation programs - Drive industry product review opportunities - Drive worldwide new product launch activities - Market Analysis identifying target market segments and assess business opportunity based on market size - Track and analyze market and competitive information to identify trends, threats, and opportunities in technology and segment markets. Identify impact and provide recommendations for adjusting marketing strategy regionally and globally - Create Competitive Intelligence materials assessing strengths and weaknesses from a business and product/market perspective. Job Requirements Skills - Ability to thrive in a dynamic and demanding environment requiring high degree of deadline-driven initiative, productivity, adaptability, communication, and follow-through - Attention to detail and commitment to delivering quality products with exceptional writing/communication and presentation skills - Ability to translate technical features & capabilities into defined tangible benefits - An ability to create graphical representations of complex concepts would be most helpful - Proactive with strong project management skills with excellent time management, organizational and leadership skills - Team-oriented with excellent collaboration and strong interpersonal skills can effectively communicate across internal and partner sales, engineering and marketing organizations. - Knowledge of sales processes including direct sales and in-direct (channel) sales is highly desirable - Very good knowledge of Microsoft Word, Excel, Visio, and PowerPoint Experience - Product Marketing, Product Management, Technical Marketing and/or technical Sales background with 3-5+ years networking segment experience with hardware-based products in the Service Provider, Broadband or Metro-Ethernet Networking segments - Thorough understanding of IP Switching & Routing is essential. Experience in ATM, BRAS and subscriber management is a significant advantage - Proven ability to apply technology and technical concepts to real-world solutions and communicate clear and compelling business benefits to multi-level audiences/constituents within the sales process including the sales organization, channel partners and multiple levels (technical and business) within the Service Provider organization - Knowledge and understanding of Service Provider technical issues and network architectures for Broadband Application Delivery including Triple-Play, VoIP, IP-Video, IP-Multicast, IP-QoS and IP/MPLS would be very helpful Education Requirements - BSCS, BSEE, or equivalent experience Company Redback Networks Inc., designs, develops, and markets networking solutions for IP based services and communications. Redback's hardware, software, and services are designed to create solutions that address the operational and technical challenges of building a next generation network that delivers consumer and business services. Redback's solutions enable carriers and service providers to rapidly and efficiently deploy broadband internet access, IP video, and online gaming with the SmartEdge® product portfolio. Redback Networks was founded in 1996 and is publicly traded on the NASDAQ stock exchange under the ticker symbol RBAK. Founded 1996 Headquarters Redback Networks Inc. 300 Holger Way San Jose, CA 95134 USA Stock NASDAQ: RBAK Executive Team Kevin A. DeNuccio - President and CEO Thomas L. Cronan III - Sr. Vice President of Finance and Administration and CFO Georges Antoun - Sr. Vice President of World Wide Field Operations Scott Marshall - Sr. Vice President of Engineering and Product Management Ebrahim Abbasi - Sr. Vice President of Operations, IT and Customer Service Employees 500+ Web site www.redback.com Market Service providers have come to realize that IP allows them to reduce their operational expenses drastically by consolidating multiple service networks into a single broadband network. At the same time they understand that to maximize revenue and income from their subscribers they are required to offer new services. The key opportunity lies in effectuating the personalized and interactive nature of broadband and IP. The market will be dominated by broadband as the key application delivery technology for consumers and businesses, while IP is the unified communications protocol. The combination of broadband and IP enable every service provider to offer the full suite of residential and business services, including video, voice and data. This creates the opportunity for incumbent operators to offer a range of new services beyond traditional voice and internet access enabling new sources of income. At the same time the new technologies have leveled the playing field for non-incumbent service providers to compete directly with the incumbent operators. As a result, competition among broadband service providers has further intensified and has resulted in the most dynamic communications market to date. Products Redback's SmartEdge portfolio offers intelligent networking devices designed to simplify and to speed the deployment of broadband services, to provide a scalable operational model for managing subscribers, and to enable the creation of new value-added services. The SmartEdge portfolio consists of a range of hardware and software products to support functions, such as: Ethernet Aggregation IP Edge Routing Subscriber Management With a focus on resiliency, performance and flexibility, the SmartEdge product portfolio enables service providers of any size to deliver next generation IP services. The SmartEdge product portfolio has been designed from the ground up to deliver the scalability, reliability and operational ease that carriers and service providers demand to provide next generation broadband services. The SmartEdge Service Gateway platform is deployed by service providers aggregating subscriber traffic coming from a DSLAM, Fiber node, Cable Head-end or wireless station. From this position in the network, the Service Gateway utilizes both static and dynamic policy rules to associate individual subscribers to the appropriate content at a guaranteed level of quality of service (QOS). The SmartEdge Service Gateway platform combines the functions of high density Ethernet aggregation, edge routing and subscriber management offering the carriers and service providers a uniform platform to provide next generation IP based services in a scalable, reliable and cost-effective fashion. Combined with Redback's suite of management products, consisting of NetOp™ Element Manager and NetOp Policy Manager, operating the network and deploying new broadband services has never been easier. The result is a Smart Broadband Network that is personalized, adaptive and efficient.
REQUIREMENTS
Experience - Product Marketing, Product Management, Technical Marketing and/or technical Sales background with 3-5+ years networking segment experience with hardware-based products in the Service Provider, Broadband or Metro-Ethernet Networking segments - Thorough understanding of IP Switching & Routing is essential. Experience in ATM, BRAS and subscriber management is a significant advantage - Proven ability to apply technology and technical concepts to real-world solutions and communicate clear and compelling business benefits to multi-level audiences/constituents within the sales process including the sales organization, channel partners and multiple levels (technical and business) within the Service Provider organization - Knowledge and understanding of Service Provider technical issues and network architectures for Broadband Application Delivery including Triple-Play, VoIP, IP-Video, IP-Multicast, IP-QoS and IP/MPLS would be very helpful Education Requirements - BSCS, BSEE, or equivalent experience