Marketing Manager, Online Advertising

The successful candidate will manage a wide range of projects that promote and support Dow Jones advertising sales for The Wall Street Journal Online and a network of sites including: MarketWatch.com, OpinionJournal, CareerJournal, StartupJournal, RealEstateJournal, CollegeJournal, Barron's Online, and BigCharts.com. Major responsibilities include developing and managing collateral for sales opportunities; sales and category development, maintaining and evolving internal and external media guides; implementing and analyzing research; copy editing and coordinating integrated trade advertising campaigns.

In addition, the Marketing Manager will be responsible for several functions, some of which may include:

- Helping to set priorities and oversee all marketing projects

- Performing quantitative analysis including, evaluating current marketing efforts and determining consumer behavior / usage

- Developing and implementing new business programs which may include targeted marketing programs to new industry and category groups, co-marketing programs with the print edition, promotional programs, as well as viral marketing programs

- Creating analytical reports for senior management
REQUIREMENTS
7-10 years of experience, including at least two years of online marketing experience, with at least 3-5 years general marketing experience, industry-related preferred i.e. online and/or publishing. Bachelor’s degree required, in marketing or business administration preferred MBA is a plus. Analytical – solid quantitative and forecasting skills (ideally, including a good knowledge of break-even, cost-benefit, and lifetime value). Ad agency, online and/or publishing experience a plus. Computer proficiency a must: PowerPoint and Excel a plus.

Position is located in Manhattan. Position reports to the VP of Marketing.

We offer advancement opportunities, competitive salaries and an excellent benefit package that includes:

- Medical, Dental, Vision, Life and Disability insurance with no contributions required,

- A two-part retirement program that combines a company contributed Money Purchase Plan and 401(k) Savings Plan,

- Educational Assistance Program,

- Physical Fitness Reimbursement Program,

- Work & Family Programs.

To apply, please visit our careers page at:
www.dj.com/careers
Job ID# 106113
EOE F/M/D/V