Director, Business Development - Frye Regional Medical Center

Frye Regional Medical Center is one of the premier Medical Centers in Western NC. Frye is a private, acute-care facility owned by Tenet Healthcare Corporation with 355 beds, 300 physicians representing 35 medical & surgical specialties, more than 1900 employees & 250 volunteers. Frye is a regional referral center offering an extensive array of health care services, including centers of excellence in cardiology, vascular medicine, the neurosciences, orthopedics, behavioral health, rehabilitation, cancer, & women's health. Besides the Main Campus & the behavioral health South Campus, Frye operates three same day surgery centers, a pain center, a wound care center, a freestanding outpatient diagnostics center & multiple locations specializing in sports, hand & other occupational injuries.

Hickory is one hour from Charlotte & less than two hours from Asheville. The 4th largest metropolitan region in NC, Hickory has a population of over 300,000. Twice recognized as an All American City, Hickory has vibrant arts & science communities, & one of the best education systems in the state. Just a few hours east are popular white sand beaches of North & South Carolina which are nature's perfect complement to the state's western mountains. One visit to Hickory will convince you of the opportunities for professional advancement & the quality of life at Frye Regional Medical Center. Relocation assistance is available for qualified candidates based on years of experience.

The Director of Business Development has responsibility for providing leadership for the development of the Hospital’s business strategy, ensuring the successful implementation of tactical elements of the Hospital’s business initiatives. The Director of Business Development is responsible for directing and managing the planning, development and execution of strategic and comprehensive hospital marketing initiatives, business development and communications plans that support overall hospital objectives and goals as stated in business plans. This executive has responsibility for developing, directing, implementing and tracking all marketing plans including comprehensive analysis, research, creative development, media buying, budget development and agency/vendor interface. The Director has responsibility for developing, implementing, and tracking business development plans, as well as serving as an advisor and consultant on existing programs and plans.
REQUIREMENTS
Bachelor’s degree required with advanced degree in Marketing, Health Administration or Business Administration preferred. Eight to ten years of healthcare marketing, business development and communications management experience with a multi-facility system, with at least 5 years of management experience and strong background in the healthcare service or hospital industry preferred.