Chief Marketing Officer

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Our client, a leading developer of security software is seeking a Chief Marketing Officer. This position will be
located in Midtown Manhattan, New York City.

This position will be responsible for all aspects of Marketing and Product
Management. This position reports directly to the CEO and will be
responsible for ensuring the firm’s information security solution is
defined, delivered, and marketed successfully.
Major Responsibilities
Product Strategy
Development of a coherent product strategy framework for the segment along
with the associated execution of a detailed product development plan working
closely with the technology group. This should entail the development of
the product’s functional requirements.

Pricing
Development of a pricing framework to ensure that company maximizes the
level of profitability across all product lines and segments.
Market Research
In the development of the overall marketing plan, leading-edge
qualitative/quantitative techniques must be deployed.
Marketing Communications
By deploying various tactical tools (PR, advertising, events) position firm
in marketplace as the leading solution provider.
Strategic Alliances
Work directly with firm’s corporate leadership team to develop a coherent
strategic alliance framework to ensure that the Division engages the best
partners to develop and sell its capabilities.
Segment Analysis
Review additional segment applications for eDivision to expand in the
future. This incorporates the need to quantitatively size market
opportunities for a five year period utilizing the latest marketing/modeling
techniques.
Sales Support
Strategic and tactical support overall for the sales force. This includes
the ability to actively participate in major account sales calls and to be
speaker at major trade events as a spokesperson of eDivision and Corporate.
Product/Customer Profitability
Direct the overall analytic effort to ensure that firm clearly understands
the level of profitability for all of its products, segments and key
customers. The ability to develop profitability models with key financial
personnel is required.

Unique Position Challenges:
List any additional complexities of the position that have not been covered
above. Examples could include cross-functional taskforce participation,
largest customer, and emerging technology implementation.
REQUIREMENTS
POSITION REQUIREMENTS
Experience
10+ years of marketing experience in the Information Technology
environment, preferably in a product-oriented, such as security or network management technology vendor.
Knowledge of product management and product marketing in technology company
necessary.
Start up experience ESSENTIAL

Education
MBA strongly preferred
BA Marketing or Business or related necessary