Business Development Manager, Customer Acquisition
HP is a leading global provider of products, technologies, solutions and services to consumers and business. The company's offerings span IT infrastructure, personal computing and access devices, global services, and imaging and printing. Our $4 billion annual R&D investment fuels the invention of products, solutions and new technologies so we can better serve customers and enter new markets. We invent, engineer and deliver technology solutions that drive business value, create social value and improve the lives of our customers.
Snapfish, a division of Hewlett-Packard, is the #1 online photo service in the world. We enable our 30+ million members to share, print and store their memories at the lowest prices - online or off. Snapfish offers professionally-developed digital camera prints for as low as 10¢ each, free online photo sharing, unlimited online photo storage, free editing tools and software, wireless imaging services, and more than 90 personalized photo products. We store more than one billion of the world's most valuable memories and are adding more than one million new members each month.
The Business Development Manager, Customer Acquisition, will be responsible for researching opportunities, drafting proposals, developing programs and negotiating deals to acquire new Snapfish customers, while hitting aggressive cost-per-acquisition targets. This position will report to the Director of Business Development.
Specific Responsibilities:
Identifying and researching key target markets and potential partners Building proposals in PowerPoint, Excel, and Word formats Prospecting leads Negotiating deals to generate maximum volume, within budgeted risk parameters Reviewing and editing contracts and insertion orders Working with marketing managers to ensure successful program implementation Canceling and/or renegotiating ineffective programs
REQUIREMENTS
Experience Requirements:
3-6 years customer acquisition marketing, media buying and/or sales experience, specifically in an online, B2C environment Customer acquisition marketing experience within a consumer goods environment Track record of meeting/exceeding aggressive volume goals, within budget constraintsStrong understanding of online and offlinemarketing vehicles and technologies, such as online advertising, co-registration, pixel-tracking, print, retail merchandising, etc.BA/BS degree
Skills and characteristics:
Strong negotiation and sales skills Excellent analytical skills Fluency with both Excel and PowerPoint Familiarity with industry-standard research tools Self-starter, aggressive, results-driven orientation Team player Excellent communicator, both orally and in writing
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