7413 - Manager, Acquisition Campaign Management

The function of this role is to manage campaign processing for Acquisition campaigns using Discover’s Prospect Database/grid infrastructure as well as linear processing. from all channels and products. This manager role requires a strong working knowledge of campaign management processing, ability to lead teams, manage multiple channels simultaneously and support new acquisition business initiatives. The manager will also be responsible for delivering timely campaigns as well as developing and tracking process improvements and efficiencies to the campaign production schedules. Manages a team of 12 personnel. Significant amount of interaction and leading teams with internal and external business partners. Serves as interface between client and external third party processor.RESPONSIBILITIES1.Responsible for the overall management and execution of weekly and monthly Acquisition Marketing campaigns generated out of Prospect database grid solution and linear environment. Campaign processing includes Pre-Approved, ITA, College, Small Business, Cross sells and Triggers.
2.Enhance and enforce Acquisition campaign management processes and develop best practices. Ensure campaign documentation is kept up to date including milestones, workflow, campaign procedures, change management, campaign process reporting. Develop process improvements for campaigns and track /measure success factors.
3.Lead workgroup meetings with Marketing, Risk, Production, Modeling, Telemarketing and third party processor to help teams meet or exceed acquisition campaign goals. Ensure new process changes have thoroughly defined and agreed upon transition and implementation plans.
4.Manage and support all new campaign product and campaign initiatives, serving as campaign management expert.
5.Management of prospect database infrastructure connectivity and systems support for all internal teams accessing and utilizing database and grid technology.
6.Management of staff includes weekly status updates, team meetings, timely staff performance evaluations, training and development plans.
REQUIREMENTS
REQUIRED SKILLS:
1.Bachelor’s degree in Marketing or Business.
2.Minimum of 8-10 years of Marketing and database experience preferably in credit card or financial services industry.3.Minimum of 4-5 years experience management experience, managing internal and external business partners and staff.
4.Excellent written and oral communication skills and the ability to interact with all levels of the organization and external business partners. Must be able to communicate technical proce3ss in a simple and straightforward way. Ability to report and present to Senior Management.
5.Detail oriented, experience working with customer or prospect databases.
6.Strong project management and leadership skills required.DESIRED SKILLS:
Master’s degree preferred