Regional Product Manager

JOB OBJECTIVE: Responsible for planning and executing the regional product strategy, promotion, sales support, and product management of specified product line or technology.


ESSENTIAL DUTIES:

Marketing and Business Planning

1.Develops regional product/technology marketing plans in alignment with the Global Customer Application Team and with North American Sales plans. Sets regional objectives for all plans (e.g. revenue goals for launches, communication objectives for promotional activities).

2.Develops and implements tactical/action plans for established marketing strategies. Supports plan with a comprehensive regional Marketing Communication plan using an appropriate marketing mix (print, web, sales, vendor shows, trade shows, regional advertising, PR, sales tools etc.).

3.Develops North American forecasts for marketing and sales purposes including yearly forecasts/budgets and new product forecasts.

4.Verifies product/technology positioning, USP/value proposition is regionally appropriate for all segments based on opportunity and customer values.

5.Assists with regional strategic planning. Analyzes market opportunities (customer analysis, segmentation, competitor analysis and internal capabilities).

Communication

6.Acts as liaison between North American Sales, Distribution, Customers and the Global Marketing.

7.Prepares and presents on marketing and sales strategies and product performance.

8.Maintains network of internal and external business contacts, network with customers to understand technical needs, trends and future products. Builds long-term relationships with customers and stakeholders.

Interacting with the Sales Force

9.Develops, recommends and conducts appropriate training for sales force.

10.Identifies and/or develops types of sales tools appropriate to varied sales situations.

11.Builds network of advisors within the sales force.

12.Assists in sales calls or closing sales, when appropriate.

13.Coordinates lead development plan for tradeshows (product focus, lead process, sales/SOM follow-up)


Market Research

14.With support from Commercial Intelligence Analysis Manager, collects and analyzes market intelligence for defined market segment including market share, growth, competitor activity and market trends. Recommends action based on changes in market situation.

15.Identifies underlying/future customer needs and communicates the need to the Global CAT.

16.Provides input from a regional perspective on design and implementation and interprets research reports on products, market segments and technologies.

Competitive Intelligence

17.Identify regional strengths and weaknesses of competitors and recommends tactical actions to take advantage of situation.

New Product Development

18.Analyzes North American distribution system fit for product and recommends distribution strategy/pricing.

19.Coordinates North American alpha and beta testing, as appropriate, with sales and the NPR team when requested.

20.Prepares and delivers product training materials in alignment with global CAT.

Product Maintenance

21.Performs periodic financial reviews of product performance in North America.

22.Reviews product positioning, value to the customer, competitive situation and market trends periodically.

Product and Market Knowledge

23.Develops expert knowledge of critical aspects of product line (technical/sales knowledge) and of market segments (customers, competitors, applications, technology, regulations, suppliers etc) essential to exploit business opportunities.

Quality System

24.Understands and complies with all elements of the Promega Quality System outlined for the position.


OCCASIONAL DUTIES:

Strategic Appraisal

1.Alerts the Global CATs of commercial opportunities and risks.

2.Interprets impact of external trends on North American business.

3.Understands and applies financial concepts of return on investment, product contribution margins, profit and loss statements, budget and forecasting processes.
REQUIREMENTS
MANDATORY QUALIFICATIONS:

1.B.S. in life sciences with concentrated training in Biochemistry, Molecular Biology or Cell Biology

2.2-3 years industry-related experience in Product/Marketing Management and/or Sales.

3.Team player with good interpersonal skills.

4.Highly motivated self-starter with strong bias for action result-orientation; tackles tough problems with firm deadlines.

5.Knowledge of sales processes used by various distribution channels.

6.Knowledge and prior experience in production of marketing plan components including selection of target market, marketing 4Ps: product, promotion, price, and place).

7.Communicates and negotiates effectively with several levels of co-workers and external contacts, both in writing and verbally. Adapts style and approach to suit different audiences.

8.Knowledge of market research fundamentals including objectives, question formulation, methodology (surveys, focus groups, etc).

9.Ability to effectively and efficiently prioritize multiple projects and resources based on an awareness of business goals and priorities in a rapidly advancing market.


PREFERRED QUALIFICATIONS:

1.M.S. or Ph.D. in life science with concentrated training in specified area.

2.MBA or equivalent desired.

3.Preferred experience working with international branch or distributor marketing organization to effect global product launch, positioning and promotion.

4.Understanding product life cycle and application to product portfolio.

5.Business fundamentals in strategy, financial analysis and planning, including SWOT analyses and problem solving, analysis, recommendation and action plans.


PHYSICAL REQUIREMENTS:

1. Ability to use telephone equipment.

2. Ability to use computer equipment and basic software (preparing documents, email, scheduling).

3. Ability to travel (25%).