VP Marketing Retail

Make a strategic move and join the 3rd fastest growing Mortgage Lender in the country! Mortgage Lenders Network is a privately held, full service mortgage banking company. We provide an impressive list of industry leading mortgage products both directly to the consumer and through the mortgage brokerage community.Our culture encourages employees to seek out the best way to get things accomplished and allows the freedom to make decisions that directly impact the performance of the company. Employee contributions are acknowledged and rewarded. As Mortgage Lenders Network continues to grow, we seek solid candidates with an entrepreneurial spirit and an interest in growing and expanding their careers with us!
We provide the tools and training you'll need to succeed, including our own MLN University, and comprehensive, competitive benefits programs for employees and their families. We are committed to equal employment opportunity and encourage an environment that promotes the understanding of and an appreciation for the value of diversity within the organization and our customer and vendor base.Basic Purpose/Function: Provide strategic direction and operational oversight for all Retail marketing initiatives through short and long term: strategic planning, budgeting, forecasting, and vendor/campaign management. Responsible for the development and execution of communication plans which drive key messages, positioning, and branding. Direct staff accountable for all communications as well as marketing related activities.
Job Function & Responsibilities:
Identify, coordinate and conduct competitive industry intelligence focused on new products/markets and changes in the marketplace. Strong understanding of consumer market research trends; able to design studies and incorporate findings into program execution.Integrate advertising, creative services, broadcast, sales promotion, public relations, community outreach, direct mail, event marketing, trade shows, etc., into a comprehensive marketing program.
Work with senior management to craft and execute new communication initiatives, both internal and external, that enhance and leverage key business initiatives and goals.Create, launch and track new marketing programs for consumers focused on diversification of lead sources/channels.
Develop and manage marketing budget.
Direct and shepherd employer and employee branding in alignment with the Company's strategic direction. Support all marketing related-activities company-wide to ensure a successful brand differentiator internally and externally.Develop, maintain and enforce marketing and sales operational policies and procedures for the retail sales teams.
Develop measures and metrics to evaluate the overall effectiveness of the organization's marketing efforts.
Provide financial reporting on marketing projects, activities and plans targeted to business results.Monitor the Company's industry presence, pricing, products and market strategies - enabling the Company to maintain a competitive advantage and operating effectiveness.
Implement a strong lead generation focus to drive sales and profitable growth, by recognizing revenue potential in specific business opportunities.
REQUIREMENTS
Education: Bachelor's degree in business-related field or equivalent experience is required. Master's degree preferred.Experience/Training: Must have 12-15 years experience in marketing and internal and external communications, including media relations.Must have 5-6 years experience of progressive levels of managing the function, within Retail Mortgage Banking. Those with comparable industry environment (i.e., Consumer Finance and Banking, etc.) experience may possibly be considered. Knowledge of the mortgage industry's history and growth patterns is imperative.
Skills:
Expert knowledge of marketing techniques and principles.
Demonstrated effective leadership and marketing skills.
Strong team building/team leadership which promotes collaboration, while encouraging commitment to a common vision and shared values -enabling others to reach their full potential.
Experience in project leadership and utilization of engagement methodology.
Strong organizational and interpersonal skills.
Excellent analytical, problem solving and decision-making skills.
Superior written and oral (presentation) communication skills.
Strong interest in staying abreast of important trends (competitive, technological, social and economic).
Expertise in C-level relationship building/management, as well as the ability to relate to people at all organizational levels.
Adept at capturing the imagination of others, while conveying a sense of purpose and mission.
Must have worked at a senior marketing communications level, where he or she has managed staff, and developed concepts and programs needed to achieve overall business objectives.