Product Marketing Manager - Automotive

Experian, a global leader in providing information solutions to organizations and consumers, is seeking a highly motivated Product Marketing Manager for the Automotive group located in Schaumburg, IL.

As part of the Automotive Group of Experian Information Services, this position will have responsibility for marketing the AutoCheck product in commercial markets, including auto dealers and auto lenders. This includes creation of market strategy, product/feature definition, and marketing and sales support.

Responsibilities include:

Support all automotive dealer/commercial channel sales and marketing initiatives, including:
Support channel efforts with materials and training when needed
Assist with telesales marketing efforts/campaign creation
Build partnerships external partners
Assist with Web sites and gather requirements for future releases
Write market requirements for development (MRDs)
Support/refine market positioning/value prop/messages
Support customer operations team
Manage customer contracts
Gather and use dealer and commercial customer testimonials/case studies
Attend conferences where required
Work with team to drive new products into the market
Form customer councils that will provide valuable feedback
Assist with pricing strategies
Develop cost-effective dealer advertising strategies
Perform dealer market research
Prioritize DAQ needs
Develop collateral/dealer merchandising material
Develop thorough competitive knowledge

Required Skills:

BA/BA in Marketing or related discipline
Two or more years automotive dealer experience (additional B2B experience is valuable)
Expert in MS Word and PowerPoint
Strong working knowledge of Excel
Knowledge of e-commerce and Web site structure/architecture highly desirable
Experience in competitive intelligence
Ability to write marketing requirements for Web and other developers a must
Characteristics:
Highly motivated individual who is capable of self-directed analysis based on business trends or judgment
Hands-on experience in a B2B marketing function
Strong organizational skills
Ability to work under deadlines and time sensitive situations
Ability to prioritize and multi task
Ability to effectively communicate needs upwards and with peers
Ability to translate business needs into technical requirements



Experian offers flexible benefits and compensation packages that allow our employees to make choices that fit their individual lifestyles. Some of our benefits include:

Competitive Salary
Medical, Dental, Vision and Life Insurance
401K with immediate 100% vesting
Vacation and 10 paid holidays
Employee Assistance Program
Short-Term and Long Term Disability Coverage
Flexible Spending Accounts
Tuition Reimbursement Program
Business casual dress code
REQUIREMENTS
BA/BA in Marketing or related discipline
Two or more years automotive dealer experience (additional B2B experience is valuable)
Expert in MS Word and PowerPoint
Strong working knowledge of Excel
Knowledge of e-commerce and Web site structure/architecture highly desirable
Experience in competitive intelligence
Ability to write marketing requirements for Web and other developers a must

Characteristics:

Highly motivated individual who is capable of self-directed analysis based on business trends or judgment
Hands-on experience in a B2B marketing function
Strong organizational skills
Ability to work under deadlines and time sensitive situations
Ability to prioritize and multi task
Ability to effectively communicate needs upwards and with peers
Ability to translate business needs into technical requirements



Experian offers flexible benefits and compensation packages that allow our employees to make choices that fit their individual lifestyles. Some of our benefits include:

Competitive Salary
Medical, Dental, Vision and Life Insurance
401K with immediate 100% vesting
Vacation and 10 paid holidays
Employee Assistance Program
Short-Term and Long Term Disability Coverage
Flexible Spending Accounts
Tuition Reimbursement Program
Business casual dress code