Marketing Support Representative

General Purpose:
To support the efforts of the Marketing and Sales teams through the follow up of marketing campaigns and generation of qualified leads and other telemarketing-related activities. Act as a team member in accomplishing marketing team goals. This is a market support, not a sales role.

Essential Duties/Responsibilities: Specific responsibilities are, but are not limited to:
•Follow up with outbound calls on all marketing campaigns

•Follow up with outbound calls on all product samples

•Update and keep records in CRM of calls and activities as well as lead tracking

•Determine lead status (i.e., hot lead, warm lead etc.)

•Qualify leads and send to appropriate sales team member with follow up

•High-level customer contact – position will be calling on hospital professionals such as Director of Pharmacy, Pharmacy Manager, etc.

•Collect data and format (data entry will be involved)

•Customer qualification data entry in CRM

•Provide weekly and monthly metrics reporting of marketing campaign ROI

•Provide backup for Marketing and Sales Support activities when needed

•Projects as assigned Marketing Communications Manager and VP, Marketing

•Ability to work cross functionally with different departments as a team player
REQUIREMENTS
•Proficiency in Microsoft Office applications and e-mail (preferably Outlook)

•Experience in working with Customer Relationship Management, either Microsoft CRM, or similar

•Able to work in a team environment and an office/clerical environment

•Excellent verbal and written communication skills are required

•Strong attention to detail

•Ability to prioritize multiple tasks