SEM Account Manager - Paid Search Specialist

Founded in 1996, iProspect® is the Original® Search Engine Marketing Firm, providing highly-customized search engine marketing services to many of the world’s most successful brands. iProspect's mission is to maximize the online marketing return on investment of large organizations — or organizations with extremely large or complex websites — through our suite of full-service search engine marketing solutions. These include natural (or "organic") search engine optimization, paid inclusion management via direct XML feeds, pay per click advertising management via our patent-pending iSEBA™ bidding tool and Web analytics via our customized configuration of WebTrends™ software.

SEM Account Manager - Paid Search Specialist

iProspect seeks a Paid Search Specialist to manage pay-per-click campaigns for our client base. The Paid Search Specialist is responsible for planning, executing, reporting and tracking spending on paid media campaigns, while working in close conjunction with other project managers to coordinate the larger search engine marketing campaign. This individual must ensure that the clients' expectations are constantly being exceeded.
Duties Include:
• Managing client expectations; providing daily support to our clients throughout the campaign
• Planning, executing and tracking ad spending and reporting on paid media campaigns for a diverse array of clients
• Interaction with clients to explain campaign progress and outcomes
• Writing creative copy for use in the paid media campaign ads
• Developing relevant keyword sets for client campaigns
• Monitoring the progress of campaigns on a bid management tool
• Developing and maintaining campaigns within various paid inclusion and shopping engine programs
• Strategic planning and analysis of client campaigns to determine the most profitable mixture of paid media and paid inclusion expenditures
REQUIREMENTS
Experience Required:
• Client services experience preferred
• Advanced computer skills including proficiency with Microsoft Office, particularly Excel
• Demonstrated ability to make effective decisions in a fast-paced environment
• Highly organized with the ability to prioritize in a rapidly changing environment
• Proven experience in compiling tables, graphs, and documents for reports and presentations
• Excellent writing skills and command of the English language
• Experience managing ROI-driven paid search campaigns is preferred
• Strong analytical skills, i.e., the ability to analyze results to determine key findings

We offer a competitive base salary commensurate with experience, a generous benefits package, a bonus program, and an enthusiastic and rewarding corporate culture.

Qualified candidates please send your resume, cover letter and salary requirements to Joanna Kontoudakis at [Click here for email]. Resumes without cover letters will not be reviewed.